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March 24, 2025 · Last updated on March 27, 2025

Product explainer videos are a powerful way to showcase your product’s features and benefits to your target audience. With HeyGen, creating these videos is faster and more efficient than ever.

This guide will walk you through the process of making a stunning product explainer video using HeyGen's intuitive tools and features.

Quick tips

The best structure for a product explainer video ensures that it captures attention, communicates key benefits, and drives action efficiently. Consider keeping the length between 60-90 seconds for maximum engagement.

For visuals, use dynamic animations, product demos, and on-brand graphics.

Ensure you’re matching your brand voice and tone (e.g., professional, playful, inspiring).

And lastly, add background music that aligns with the video’s mood.

Step 1: Define your objective and script

Before diving into HeyGen, clearly outline the purpose of your explainer video. Are you highlighting a new feature, explaining how a product works, or encouraging conversions?

Once your objective is set, draft a concise and engaging script. Keep the language simple and focus on the problem your product solves for your audience.

Pro Tip: Visit our Write and use video scripts in HeyGen for engaging videos resource and don’t miss the section on how to generate a script with AI.

And here’s a tried and true structure:

1. Hook (0:00 - 0:10)

Goal: Grab attention immediately

What to include:A compelling statement or question related to your audience's pain point

Eye-catching visuals or a relatable scenario

Example: "Struggling to stay organized? Meet the tool that simplifies your life."

Pro tip: Keep the hook short and focused on the audience's problem.

2. Problem (0:10 - 0:25)

Goal: Build empathy by addressing the audience's challenges

What to include: A description of the problem your product solves

Scenarios or examples that resonate with your target audience

Example: "Managing multiple tasks and deadlines can be overwhelming and lead to missed opportunities."

Pro tip: Use emotional language to connect with your viewers.

3. Solution (0:25 - 0:50)

Goal: Introduce your product as the perfect solution

What to include: A brief overview of your product or service

Highlight the unique features and how they solve the problem

Example: "With [Product Name], you can streamline your workflow, set reminders, and never miss a deadline again."

Pro tip: Keep this section clear and jargon-free. Use visuals to demonstrate key features.

4. How it works (0:50 - 1:10)

Goal: Explain the product in action

What to include: A step-by-step walkthrough of how the product works

Simple visuals or animations showcasing the user journey

Example: "Just sign up, customize your dashboard, and start organizing in minutes."

Pro tip: Focus on ease of use and show practical applications.

5. Benefits (1:10 - 1:30)

Goal: Highlight the value and results your product delivers

What to include: Tangible outcomes, like time saved, money earned, or improved productivity

Testimonials or success stories, if available

Example: "Users report a 50% increase in efficiency within the first month!"

Pro tip: Emphasize benefits over features.

6. Social proof (Optional, 1:30 - 1:40)

Goal: Build credibility and trust

What to include: Customer testimonials

Logos of companies that use your product

Statistics or awards

Example: "Trusted by over 10,000 professionals worldwide."

7. Call to action (1:40 - 2:00)

Goal: Motivate viewers to take the next step

What to include: A clear, direct action you want them to take (e.g., sign up, download, purchase)

Add urgency or incentives, like limited-time offers

Example: "Sign up today and get your first month free!"

Pro tip: Use an on-screen CTA button or link for clarity

Step 2: Choose or create your avatar

HeyGen offers a wide range of avatars for every occasion and options for creating custom avatars to bring your videos to life!

See this resource for step-by-step instructions on how to choose a Public Avatar from HeyGen’s extensive library of avatars with 700+ voices compatible with 170+ languages and dialects. Each Public Avatar also comes with multiple Looks, which are varying outfits, poses or backgrounds.

Want even more personalization? See our Custom avatar: create your digital twin guide to make your very own avatar using photos and videos from your smartphone. For the best output, see this Best Practices for creating AI avatars and voices.

Want something completely custom or out-of-the box? Try generating an avatar from text where your imagination is the only limit. Whether hyper-realistic, in an animation style of your choice, or set fully in a fictional world, generate the perfect avatar for your needs in unlimited outfits and surroundings. See our guide on how to change your avatars’ outfits and surroundings for further customization, and if you’re new to prompting, see our prompting best practices guide.

Customize avatars with outfits and backgrounds to enhance brand consistency.

Step 3: Design your scenes

Visual storytelling is crucial for product explainer videos, and HeyGen makes it easy to design engaging scenes. To get started, see this step-by-step guide on how to create and edit videos in HeyGen.

Browse HeyGen’s extensive library of professionally designed templates or create your own to match your brand’s unique look and feel.

Upload assets such as product images, videos, animations, music, or screen recordings that illustrate your product’s key features.

The most compelling product explainer videos will often include a mix of engaging scenes and graphics that clearly showcase your product's features, benefits and use cases. Here are examples of elements to consider including:

Relatable scenario footage (e.g., frustrated user experiencing a problem the product solves)

Before-and-after comparison (e.g., manual vs. automated process)

Screen recordings for digital products/SaaS to show key features

Live action demonstrations for physical products to highlight usability

Step-by-step UI walk-through with zoom-in effects and highlight animations

User testimonials

Infographic-style visuals comparing your product to competitors

Text overlays or animated bullet points summarizing benefits

Logos of well-known clients or partners

Industry awards, recognitions or press mentions

Data-driven animations (e.g., "used by 100,000+ professionals")

Customer success stories

Step 4: Edit and refine

Polish your video to perfection with HeyGen’s intuitive editing tools. HeyGen uses a text-based editor to ensure your scenes, text and transitions align perfectly with your script.

Don’t miss our scripting tips which can help ensure accurate pronunciation and pauses for a natural flow.

Step 6: Export and share

Once you’re satisfied with your explainer video, click the Generate button and download or share your video!

Pro Tip: Include captions for accessibility and to boost engagement on silent autoplay platforms.

Bonus tips for success

Test and iterate: Use analytics to gauge the effectiveness of your video and refine your approach.

Stay on-brand: Incorporate logos, brand colors, and consistent messaging.

Optimize for mobile: Ensure your video looks great on smaller screens.

With HeyGen, creating professional product explainer videos is simple, fast, and effective. Follow these steps, and you’ll have a compelling video ready to captivate your audience in no time. Ready to get started? Head to HeyGen and bring your vision to life!

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